WordPress to Salesforce Web-to-Lead Integration
Every WordPress form submission lands in Salesforce as a clean, assigned Lead with source and campaign data attached.
Manual work is costing you more than time.
- Leads sit in email inboxes and get copied into Salesforce by hand — or never.
- Marketing can’t tell which page, ad or campaign produced a lead.
- Spam and duplicates pollute the CRM and waste reps’ time.
Our WordPress → Salesforce integration process
- 01
Map your forms
We map every field from Gravity Forms, Contact Form 7, WPForms or Elementor to Salesforce Lead, Contact or Case fields.
- 02
Capture attribution
UTM parameters, landing page and referrer are captured and stored on the Lead and linked to Campaigns.
- 03
Route & dedupe
Assignment rules route leads to the right rep while duplicate rules merge or flag existing records.
- 04
Monitor
Failed submissions are queued and retried, with alerts so no lead is ever silently lost.
Data we keep in step.
Speed to lead
Reps get notified in seconds, not after someone checks the inbox.
True attribution
See which pages and campaigns create pipeline, right inside Salesforce reports.
Clean CRM
reCAPTCHA, honeypots and duplicate rules keep junk out.
WordPress + Salesforce questions
Does Web-to-Lead work with any WordPress form plugin?
Yes. We work with Gravity Forms, Contact Form 7, WPForms, Elementor Forms, Ninja Forms and custom forms, using either native Web-to-Lead or the Salesforce REST API for richer mapping.
Can submissions create Cases or Contacts instead of Leads?
Yes. Support forms can create Web-to-Case records, and existing customers can be matched to Contacts and Accounts instead of creating duplicate Leads.
What happens if Salesforce is unavailable?
Submissions are stored in WordPress and retried automatically, so nothing is lost during an outage or API limit spike.
Related integrations
WooCommerce Salesforce Integration
WooCommerce orders, customers and products sync into Salesforce so every team sees complete purchase history.
WordPress Form to Salesforce Sync
Go beyond basic Web-to-Lead: send any WordPress form to any Salesforce object, including custom objects and file uploads.
Shopify Salesforce Integration
Shopify customers, orders and products sync to Salesforce so every rep and agent sees the full purchase story.
Let’s connect WordPress and Salesforce.
Tell us what you’re connecting. We’ll reply within one business day with a recommended approach and a fixed quote.